SYNTHESIZE your senses, become united 2017/18 Color Design Trends Forecast – Debuts Jan 26 at UW Madison

We, at Colour Couture & M3Trend, are proud to announce the debut of SYNTHESIZE our 2017/18 Trend Forecast on January 26th at the University of Wisconsin Madison – Center for Retailing Excellence. Professors, Staff, and Students of Product Development Strategies and Retail Consumer Behavior will be participating in our interactive trend experience.

Presentations and workshops for clients and companies will begin immediately following this event. To get on our tour calendar contact us now for pre-registration. Secure your date before our schedule is full. Special promo rates if you schedule by Feb. 1st!

Synthesize17-18_CGPSynthesize17-18_BFSynthesize17-18_HOME_2

Personalized and pick-your-package options available. Contact and package info below.

Visit our website http://www.kikiscolourcouture.com/services.html

Email us kiki@kikiscolourcouture.com

Call us directly & speak with Kiki 612.242.4571

SYNTHESIZE your senses, become united. Color Design Trends 2017/18

  • Synopsis and breakdown of the overarching global mega trend SYNTHESIZE
  • 4 macro trend themes supporting society, culture, industry, product, and consumer influences
  • 8 micro color stories with inspiration palettes & image collages – each with 3-5 notated colors
  • 12 key micro element pages i.e. finishes, textures, patterns, effects, materials, and shapes
  • Final palette displays of all 30 future colors with RGB & Pantone TPX codes

General Industry Presentations:

  • Consumer Goods & Packaging
  • Beauty & Fashion
  • Home Decor & Accessories

All packages come with the SYNTHESIZE presentation and your choice of 1 general industry focus area. Add ons for multiple industries are available. You can also work with us to customize for your specific product category or company needs. Call 612.242.4571 or email kiki@kikiscolourcouture.com for pricing! PROMO special rates through Feb. 1st!

ONLINE PACKAGE: WE MEET ON THE WEB! 2 HOURS

Presentation plus Let’s Chat Q&A with Kiki via webinar

Take-away PDF of themes, images, and colors

ONSITE PACKAGE A: I COME SEE YOU! 2 HOURS

Interactive presentation plus Let’s Chat Q&A with Kiki at your office

Access to Kiki’s tactile visual trend boards

Take-away PDF of themes, images, and colors

ONSITE PACKAGE B: WE MAKE A DAY OF IT! 4 HOURS

Interactive presentation plus Let’s Chat Q&A with Kiki at your office

Access to Kiki’s tactile visual trend boards

Take-away PDF of themes, images, and colors

Show & Tell Ideation Session – a mini trend concept & application workshop facilitated by Kiki

Visit our website http://www.kikiscolourcouture.com/services.html

Email us kiki@kikiscolourcouture.com

Call us directly & speak with Kiki 612.242.4571

The key to meaningful color for product success is in here…

Over 200 colorful brains got together this past week in sunny, and strangely super windy, San Diego at the Color Marketing Group’s 2015 International Summit to exchange inter & intra-industry non-competitive directions of their company’s big ideas. Together through facilitated workshops (forecasting for 2017, 2018, and beyond) distilled those down into “little” stories of color. It also seems that we exchanged airborne germs as I returned home with a nasty cold, spent the last 4 days fighting between wanting to work and wanting to stay in bed (bed won), which is why this post is going live US time late on a Friday night when everyone is off work and enjoying their weekend, but I digress.

Screen Shot 2015-11-20 at 10.16.39 PMNow, if you are in trend forecasting, trend spotting, CMF design or color marketing and specialize in micro elements such as color, material, finish, print, pattern, texture, you may certainly argue that these are not “little” things. But for comparison, in a tri- or bi-level forecasting process we use the Mega, Macro, Micro approach, which eludes to Big, Medium, Little. In fact, and I agree, in most of our industries these “little” things have just as much impact on sales and are as big, as the “big” things (such as new innovations, technologies, manufacturing processes, scientific discovery, etc, etc). Why? Because a trend right color can make or break your product at market. In today’s world, a consumer will often choose color over functionality.

Color is up to 85% of the reason a shopper buys! 85% PEOPLE!!

12227798_10153727886604028_4427035310114094393_n

[2 CMG members work through validation of the 2016 colors] image courtesy of CMG

When done correctly any micro trend should (I say “should” to be nice, but really it MUST), through it’s story, be linked back to an over-arching macro and/or mega catalyst. Thus connecting a new color introduction to the inspiration of that new manufacturing process your company is implementing, or that new special effect to a newly discovered organic mica mine found deep in the ocean. Those are the drivers of future colors. If you are still asking your designers “what” the new colors are and not “why,” or if your designers can not answer “why,” then you will miss the opportunity to make a color connection with your consumer. The connection that will ultimately convince them, in an instant, to buy your product.

12239643_10153727887979028_1231578799396329221_n

[CMG workshop board showing buzz words of color stories from Mega to Macro to Micro including supporting colors] image courtesy of CMG

12219608_10153727887984028_6676326271660527311_n

[CMG workshop board showing buzz words of color stories from Mega to Macro to Micro including supporting colors] image courtesy of CMG

I see this happen with many corporations who use the online based subscription “trend services.” Which, don’t get me wrong, are good for many reasons. Designers log-in, see a trend theme, some samples, some colors and an eye catching collage and BAM they get inspired by this beautiful denim blue from the runway. So they put that blue on a new shoe they are designing. A shoe that won’t even be out on the market for another 18-24 months. Ehhhhh **sounds like one of those “wrong answer” buzzers from The Price is Right. STOP! If it’s already on the runway, it’s too late for your product. What is the story?? Where is the color coming from?? What impact will that color have on your sales?? Is that color right for your product? Is it the right time?

12239650_10153727887014028_3789561198347029321_n

[CMG Special Effects, Materials, and Finishes workshop showing future colors applied to samples for future products in innovation, ideation, and development stages] image courtesy of CMG

All of these questions are why I love the Color Marketing Group, our workshops, our conferences, our international summits, and most importantly the people and their brains. We are the only non-profit, volunteer, international organization where every single member has a voice and an opportunity to contribute to the future color forecasts. It is all about teamwork, collaboration, and communication. We dig for the WHY! We make the connections, we link the stories, we observe, and we apply. We take these colors back to our own industries, corporations, consultancies whether it be Pantone, Sherwin Williams, Electrolux, Nissan, Dell, Clariant, Sunbrella, for example, or like independent me, Colour Couture, as I am attending and representing cross-industry clients in almost every major product category. We create our internal color forecasts, color palettes, color stories. We use inspiration and direction from our Color Marketing Group colleagues, experiences, and reports. We, as a color forecasting organization and individually as color designers, apply meaningful colors to products to create a meaningful experience for the end user.

12246805_10153727886294028_1180877893085741866_n

[CMG workshop forecasting color for 2018 and beyond] image courtesy of CMG

12243548_10153727885939028_606200485844563526_n

[A few of my CMG workshop participants, me as the Facilitator feverishly typing as David explains new innovations in plastics technology for the airplane and transportation industries] image courtesy of CMG

I have been a member of CMG for well over a decade. I’ve been Chair of almost every major Committee in the Organization and I have sat on the Board of Directors. It is absolutely true what they say, “the more you put in…the more you get out.” I know my clients would agree. It is my job to show companies the real value of color and trend forecasting. It is organizations like CMG that allow me to do it. CMG is the KEY or at least the place to start the process where color forecasters can come together to sort out the “why.” I hope to see you at the next CMG event!

Welcoming: The WORD

Welcome to Big Brain Think Tank!

HeaderBlogSize

We are thrilled you clicked over to join us as we build a blog of collective thinkers who have foresight into the mega-big ideas, are forecasting the macro effects on innovation, industry, and individuals, and those who are fundamental in the application of micro trends to new product development and design. We call this M3T – Mega, Macro, and Micro Trends.

M3T_Logo

We will explore, experience, educate, and evolve together on topics with a broad range, but with a point of detailed purpose – as they relate to Trends. Some posts will be short, some long, some only an image, and some will be videos.

You will come to learn quickly about me, well, because I’m telling you right now, that I love alliterations! You will see them used often. They are fun for reading. I love to rhyme, I love to play with words, mix them together, make new words, and I love to talk about their meaning, especially when a word has me irked.

word-up-g-high-rez

Like the word Trend. Are you as tired of it as I am? It’s ironic, isn’t it, that the word trend has become so trendy that it lost it’s true meaning and power? I use it in everything I do, yet I am constantly searching for an alternative. I know what it means, but it feels like very few other people know anymore. Or they don’t care. Or they too can not find an alternative. Or they have been brainwashed by the media. It is taken out of context and used inappropriately in articles, ads, marketing, design, industry talk, and job titles more often than I can count.

tumblr_m81efoicir1r927dro1_500-gif

Posted on LinkedIn a few months ago was a picture of a child’s shoe, black, plain, with 2 velcro straps. It was a new introduction by a company which will remain unnamed. The ad copy claimed that it was “comfy” and “trendy.” Since I was gathering research and beginning to write my newest book “The Trouble with Trends” (due out 1st quarter 2016) which goes into depth on this topic, I decided to call the company and speak with the person who posted the image.

When I asked her kindly and inquisitively what she meant by “trendy,” what about the shoe categorized it as “trendy,” what “trend” was being projected, and ultimately what mega or macro story was this “trend” derived from…she had NO answers! Well, that’s not true. She had 1 answer. It was that she had no idea and that she was only using the word because it was good for marketing. Hmmmm, let that sink in!

Have we become that complacent and frivolous with our words? Where’s the creativity? At BBTT our posts will focus on bringing topics and words to you in a unique way, hopefully making it fun and sometimes funny as well.

_39877176_ali_g_300

So, what happens when the word trend, isn’t trendy anymore? What word will we use then? Let’s make up some new ones together!

Your words are always welcome here! Please share your thoughts so we can collaboratively come up with new directions for our industries. We at BBTT are just getting this community started. We hope you will engage!